Act on user activity, automate decisions and send multi-channel messages in real time.
Marketing automation refers to the use of software to help automated repetitive marketing tasks. It's generally used to refer to software that helps marketers automate recurring or automated messages sent via email, SMS or push notification channels.
The goal of marketing automation is generally to nurture leads with highly personalized, useful content that helps to convert prospects into customers and turn customers into delighted advocates.
For technical marketers at software companies, marketing automation offers a myriad of advantages. It allows you to streamline, automate, and measure marketing tasks and workflows, increasing operational efficiency and growing revenue faster. You can set up automated multi-channel messaging campaigns that trigger based on your users' behavior. For example, sending a follow-up email when a user downloads a resource from your site, abandons their shopping cart, becomes inactive or reaches certain usage milestones.
This data-driven approach allows you maximize your marketing efforts, resulting in increased user engagement, higher customer retention and improved ROI.
Telecommunications providers, like AT&T and Virgin Mobile, are ideal examples of subscription services. With a business model predicated on enduring customer engagement, the battle against churn is paramount.
Reducing churn isn't just about preserving your revenue base, it's about creating engaged, happy customers that become advocates for your business.
One way to help your customer retention efforts is to message your audience where they are via email, SMS and push notifications. As product marketers, you aren't simply promoting a service; you're nurturing a relationship, one message at a time.
By leveraging Vero's customer engagement platform, you open a direct line to your customers outside your core service, building an overall customer experience that extends far beyond those core touchpoints. Every email, SMS and push notification is an opportunity to remind your customers of the value of the services you provide.
Photo by Jeevan Katel on Unsplash
Vero's marketing automation software is designed for modern marketing teams to send personalised marketing messages that lead to better customer experiences.
Our no code drag and drop editor allows you to build beautiful emails every time.
Professionally designed templates for every occasion. Send great looking emails to every device.
No complex integrations or API connections. Simply design an email, add an audience and send.
Use your most accurate data store to customise and personalize every message.
Vero Connect is built for the modern data stack. It has all the features you'd expect from a marketing automation platform, without the need to store customer data.
Drill down to the messages that have been sent to any device or user along with their interactions.
If you need to import your data without connecting to your data source directly, simply import it using a CSV file.
Full-featured reports at a glance of any campaign across any channel. Sends, deliveries, views, clicks, interactions.
Save templates and content sections for easy use. Save time and make less errors.
Override unsubscribes for important account servicing messages, such as password reset emails.
Deliver emails at a specified time in the user's timezone.
With a 99%+ support rating, we pride ourselves on great customer service.
Run quick tests to gauge how parts of your workflow are performing.
Engage customers with automated multi-step campaigns.
“I think you guys are geniuses basically. In my eyes, it's brilliant. Literally exactly what we'd been looking for.”
“Vero is a game changer for us. Email has traditionally only been able to operate as a communication channel but Vero Connect actually enables us to treat email as an extension to the UI and core product itself.”
“Heck! Vero's support is exceptional!”
“You guys/gals rock!”
