Act on user activity, automate decisions and send multi-channel messages in real time.
Marketing automation refers to the use of software to help automated repetitive marketing tasks. It's generally used to refer to software that helps marketers automate recurring or automated messages sent via email, SMS or push notification channels.
The goal of marketing automation is generally to nurture leads with highly personalized, useful content that helps to convert prospects into customers and turn customers into delighted advocates.
For technical marketers at software companies, marketing automation offers a myriad of advantages. It allows you to streamline, automate, and measure marketing tasks and workflows, increasing operational efficiency and growing revenue faster. You can set up automated multi-channel messaging campaigns that trigger based on your users' behavior. For example, sending a follow-up email when a user downloads a resource from your site, abandons their shopping cart, becomes inactive or reaches certain usage milestones.
This data-driven approach allows you maximize your marketing efforts, resulting in increased user engagement, higher customer retention and improved ROI.
The world's most successful banks, like Chase or Wells Fargo, focus on revenue per customer and lifetime value.
Retaining customers is just as important, if not more so, than acquiring new ones. Churn reduction is not a buzzword; it should be a critical focus to drive long-term revenue. Your customers lead busy lives and it's easy for your service to blur into the background. That's where targeted, personalized messaging can help your customer retention efforts.
Through strategic marketing automation — encompassing email, SMS, and push notifications — you can reach out to your customers with relevant updates, tips, and thoughtful reminders, ensuring that your service stays both visible and valuable. Our multi-channel marketing automation software is designed to empower banks and financial institutions to achieve just this. By integrating Vero's customer engagement platform into the core of your marketing strategy, you establish off-site communications that are both informative and effective.
Photo by Eduardo Soares on Unsplash
Vero's marketing automation software is designed for modern marketing teams to send personalised marketing messages that lead to better customer experiences.
Our no code drag and drop editor allows you to build beautiful emails every time.
Professionally designed templates for every occasion. Send great looking emails to every device.
No complex integrations or API connections. Simply design an email, add an audience and send.
Use your most accurate data store to customise and personalize every message.
Vero Connect is built for the modern data stack. It has all the features you'd expect from a marketing automation platform, without the need to store customer data.
Drill down to the messages that have been sent to any device or user along with their interactions.
If you need to import your data without connecting to your data source directly, simply import it using a CSV file.
Full-featured reports at a glance of any campaign across any channel. Sends, deliveries, views, clicks, interactions.
Save templates and content sections for easy use. Save time and make less errors.
Override unsubscribes for important account servicing messages, such as password reset emails.
Deliver emails at a specified time in the user's timezone.
With a 99%+ support rating, we pride ourselves on great customer service.
Run quick tests to gauge how parts of your workflow are performing.
Engage customers with automated multi-step campaigns.
“I think you guys are geniuses basically. In my eyes, it's brilliant. Literally exactly what we'd been looking for.”
“Vero is a game changer for us. Email has traditionally only been able to operate as a communication channel but Vero Connect actually enables us to treat email as an extension to the UI and core product itself.”
“Heck! Vero's support is exceptional!”
“You guys/gals rock!”
