Act on user activity, automate decisions and send multi-channel messages in real time.
Lifecycle marketing is a strategy that addresses the different stages of a customer's relationship with a product or brand, from initial awareness through to post-purchase and potential advocacy.
It involves tailoring marketing messages and initiatives to align with each stage of the customer lifecycle, aiming to attract, engage and retain customers by delivering timely and relevant multi-channel messages that meets their evolving needs.
With lifecycle marketing software, marketers are equipped to map out the entire customer journey, segmenting audiences according to each phase of the lifecycle. This allows for the automation of personalized marketing campaigns that address the unique needs and behaviors of customers at different stages.
Features such as automated messaging campaigns via email, SMS and push notifications, alongside personalized content help to nurture leads, enhance customer engagement and encouraging repeat business.
In a world where immediacy trumps all, on-demand services have reshaped the way we think about accessibility and convenience.
From catching a ride with Uber to outsourcing tasks via Fiverr, on-demand services have become the backbone of modern consumer behavior. They tap into the power of immediate fulfillment – services accessed not just swiftly, but specifically when they are needed.
For product marketers, tapping into this repeat purchase behavior is where the game changes. Key to engagement is reaching your user base wherever they are. The long-term success of an on-demand service hinges on its ability to keep customers returning, creating a reliable stream of revenue.
How do you keep the engagement wheel turning? One tool you can use is crafted, conversational messages that feel less like a broadcast and more like a dialogue. Vero's customer engagement platform is designed for product marketers who get that it's not about the hard sell. It's about creating experiences that feel natural and genuinely useful.
Photo by Paul Hanaoka on Unsplash
Vero's lifecycle marketing software is designed for modern marketing teams to send personalised marketing messages that lead to better customer experiences.
Our no code drag and drop editor allows you to build beautiful emails every time.
Professionally designed templates for every occasion. Send great looking emails to every device.
No complex integrations or API connections. Simply design an email, add an audience and send.
Use your most accurate data store to customise and personalize every message.
Vero Connect is built for the modern data stack. It has all the features you'd expect from a marketing automation platform, without the need to store customer data.
Drill down to the messages that have been sent to any device or user along with their interactions.
If you need to import your data without connecting to your data source directly, simply import it using a CSV file.
Full-featured reports at a glance of any campaign across any channel. Sends, deliveries, views, clicks, interactions.
Save templates and content sections for easy use. Save time and make less errors.
Override unsubscribes for important account servicing messages, such as password reset emails.
Deliver emails at a specified time in the user's timezone.
With a 99%+ support rating, we pride ourselves on great customer service.
Run quick tests to gauge how parts of your workflow are performing.
Engage customers with automated multi-step campaigns.
“I think you guys are geniuses basically. In my eyes, it's brilliant. Literally exactly what we'd been looking for.”
“Vero is a game changer for us. Email has traditionally only been able to operate as a communication channel but Vero Connect actually enables us to treat email as an extension to the UI and core product itself.”
“Heck! Vero's support is exceptional!”
“You guys/gals rock!”
