Act on user activity, automate decisions and send multi-channel messages in real time.
Lifecycle marketing is a strategy that addresses the different stages of a customer's relationship with a product or brand, from initial awareness through to post-purchase and potential advocacy.
It involves tailoring marketing messages and initiatives to align with each stage of the customer lifecycle, aiming to attract, engage and retain customers by delivering timely and relevant multi-channel messages that meets their evolving needs.
With lifecycle marketing software, marketers are equipped to map out the entire customer journey, segmenting audiences according to each phase of the lifecycle. This allows for the automation of personalized marketing campaigns that address the unique needs and behaviors of customers at different stages.
Features such as automated messaging campaigns via email, SMS and push notifications, alongside personalized content help to nurture leads, enhance customer engagement and encouraging repeat business.
Think Salesforce, HubSpot or Atlassian. What powers their growth engine? Strong user engagement.
B2B software is only as successful as it's ability to activate and retain users. Monthly active users are not just metrics; they're the core pulse of your product's success. When engagement dips, your revenue follows.
How do you steer clear of this dip and keep users engaged? A core component is effective communication. Email newsletters, personalized automations, push notifications all contribute to continued user engagement.
In the rapidly evolving digital landscape, marketers like you need tools that keep pace with your modern needs. Connect with your audience through impactful multi-channel campaigns that save you time and amplify your message. Start nurturing your customer relationships with communication that connects.
Vero's lifecycle marketing software is designed for modern marketing teams to send personalised marketing messages that lead to better customer experiences.
Our no code drag and drop editor allows you to build beautiful emails every time.
Professionally designed templates for every occasion. Send great looking emails to every device.
No complex integrations or API connections. Simply design an email, add an audience and send.
Use your most accurate data store to customise and personalize every message.
Vero Connect is built for the modern data stack. It has all the features you'd expect from a marketing automation platform, without the need to store customer data.
Drill down to the messages that have been sent to any device or user along with their interactions.
If you need to import your data without connecting to your data source directly, simply import it using a CSV file.
Full-featured reports at a glance of any campaign across any channel. Sends, deliveries, views, clicks, interactions.
Save templates and content sections for easy use. Save time and make less errors.
Override unsubscribes for important account servicing messages, such as password reset emails.
Deliver emails at a specified time in the user's timezone.
With a 99%+ support rating, we pride ourselves on great customer service.
Run quick tests to gauge how parts of your workflow are performing.
Engage customers with automated multi-step campaigns.
“I think you guys are geniuses basically. In my eyes, it's brilliant. Literally exactly what we'd been looking for.”
“Vero is a game changer for us. Email has traditionally only been able to operate as a communication channel but Vero Connect actually enables us to treat email as an extension to the UI and core product itself.”
“Heck! Vero's support is exceptional!”
“You guys/gals rock!”
