Act on user activity, automate decisions and send multi-channel messages in real time.
Email marketing is a direct form of marketing that uses email as a means of communicating commercial or fundraising messages to an audience. It's essentially about using emails to develop relationships with potential customers or clients.
Email marketing can cover any topic or interaction, with fundamental examples including updates on the company and promotions of sales and exclusive deals for subscribers. At a fundamental level, it involves sending out emails to a list of people who have shown interest in your product or service with the aim of achieving a range of marketing goals such as building customer loyalty, acquiring or converting customers and reengaging your user base.
Email marketing remains a pivotal touchpoint for most digital companies, bridging the gap between your software or service and the customers who will love it.
In the world of SaaS software, user engagement is paramount. Companies thrive on users returning regularly to their applications. This engagement, often quantified by metrics like MAUs (Monthly Active Users), is a critical indicator of a product's long-term success and its revenue stream. But what happens when users start drifting away?
Using marketing automation to drive customer engagement is not just a buzzword. The largest, most successful SaaS companies understand the power of messages via email, SMS and push messages to reach customers outside of their core product experience and drive re-engagement.
Through targeted messaging based on user interactions with your SaaS product, product marketers can orchestrate seamless communication that resonates with your users.
Vero's email marketing software is designed for modern marketing teams to send personalised marketing messages that lead to better customer experiences.
Our no code drag and drop editor allows you to build beautiful emails every time.
Professionally designed templates for every occasion. Send great looking emails to every device.
No complex integrations or API connections. Simply design an email, add an audience and send.
Use your most accurate data store to customise and personalize every message.
Vero Connect is built for the modern data stack. It has all the features you'd expect from a marketing automation platform, without the need to store customer data.
Drill down to the messages that have been sent to any device or user along with their interactions.
If you need to import your data without connecting to your data source directly, simply import it using a CSV file.
Full-featured reports at a glance of any campaign across any channel. Sends, deliveries, views, clicks, interactions.
Save templates and content sections for easy use. Save time and make less errors.
Override unsubscribes for important account servicing messages, such as password reset emails.
Deliver emails at a specified time in the user's timezone.
With a 99%+ support rating, we pride ourselves on great customer service.
Run quick tests to gauge how parts of your workflow are performing.
Engage customers with automated multi-step campaigns.
“I think you guys are geniuses basically. In my eyes, it's brilliant. Literally exactly what we'd been looking for.”
“Vero is a game changer for us. Email has traditionally only been able to operate as a communication channel but Vero Connect actually enables us to treat email as an extension to the UI and core product itself.”
“Heck! Vero's support is exceptional!”
“You guys/gals rock!”
