Act on user activity, automate decisions and send multi-channel messages in real time.
Drip campaigns are a form of email marketing that involves sending a series of pre-written messages to customers or prospects over time.
These messages are triggered by an action or actions taken by the recipient, such as signing up for a newsletter, making a purchase or showing interest in a product or service.
The aim of drip campaigns is to keep users engaged by providing them with relevant, valuable information at optimal times, thereby guiding them through the customer journey towards a desired action, like making a purchase or upgrading a service. This method allows businesses to maintain continuous communication with their audience, nurturing leads and building strong, long-lasting relationships.
Whether your software is a visually intuitive design tool like Canva, a zen-inducing app such as Calm, or a music streaming service that rivals Spotify, core to the success of any B2C software is active, engaged users. User retention is the pulse of software success.
A fundamental ingredient to user retention is engaging communication with your users. Marketing automation isn't just a fancy buzzword; it's a key strategy to keep users coming back. An engaged user base is the product of intentional, strategic communication that reaches users where they are. Email newsletters, automated campaigns and push notifications all enable you to reach users beyond your core product experience and drive new interactions.
Your users aren't one-dimensional, and your engagement strategies shouldn't be either. With a full suite of channels at your fingertips — from the intimacy of SMS to the broad reach of email and the immediacy of push notifications — you can create touchpoints that keep your software in the forefront of your users' minds.
Vero's drip campaigns software is designed for modern marketing teams to send personalised marketing messages that lead to better customer experiences.
Our no code drag and drop editor allows you to build beautiful emails every time.
Professionally designed templates for every occasion. Send great looking emails to every device.
No complex integrations or API connections. Simply design an email, add an audience and send.
Use your most accurate data store to customise and personalize every message.
Vero Connect is built for the modern data stack. It has all the features you'd expect from a marketing automation platform, without the need to store customer data.
Drill down to the messages that have been sent to any device or user along with their interactions.
If you need to import your data without connecting to your data source directly, simply import it using a CSV file.
Full-featured reports at a glance of any campaign across any channel. Sends, deliveries, views, clicks, interactions.
Save templates and content sections for easy use. Save time and make less errors.
Override unsubscribes for important account servicing messages, such as password reset emails.
Deliver emails at a specified time in the user's timezone.
With a 99%+ support rating, we pride ourselves on great customer service.
Run quick tests to gauge how parts of your workflow are performing.
Engage customers with automated multi-step campaigns.
“I think you guys are geniuses basically. In my eyes, it's brilliant. Literally exactly what we'd been looking for.”
“Vero is a game changer for us. Email has traditionally only been able to operate as a communication channel but Vero Connect actually enables us to treat email as an extension to the UI and core product itself.”
“Heck! Vero's support is exceptional!”
“You guys/gals rock!”
