Act on user activity, automate decisions and send multi-channel messages in real time.
Customer retention refers to the strategies and actions that businesses take to reduce customer churn and encourage repeat business. It focuses on building and maintaining a strong, positive relationship with existing customers, believing that fostering loyalty among current customers is at least as cost-effective and beneficial in the long run as acquiring new ones.
Effective customer retention involves understanding customer needs, providing exceptional service and offering value that exceeds expectations, thereby ensuring customers remain engaged and continue to choose your business over your competitors.
Marketers can significantly enhance customer retention by leveraging marketing automation software to personalize interactions based on customer behavior. Marketing automation software allows for the sending of timely and relevant communications that resonate with each customer's current needs and preferences, making each customer feel valued and understood. For example, automation can trigger a special discount after a specific purchase or send targeted content that aligns with a customer's previous interactions and purchases.
Financial services encompass a wide range of activities, including accountancy, investment banking, investment management, and personal asset management. Giants like PayPal, Goldman Sachs, and Rocket Mortgage have all thrived by helping their customers achieve financial success. When these firms deliver results, they drive customer loyalty and repeat business.
However, maintaining consistent engagement is key to nurturing these relationships. This is where our multi-channel marketing automation software comes in. By enabling messaging-based engagement via email, SMS, iOS/Android push notifications, and more, we help financial services firms create a cohesive customer experience.
Marketers working for financial services can now reach customers off-site, right in their inboxes, to build stronger connections and promote repeat purchases of their services.
Photo by CardMapr.nl on Unsplash
Vero's customer retention software is designed for modern marketing teams to send personalised marketing messages that lead to better customer experiences.
Our no code drag and drop editor allows you to build beautiful emails every time.
Professionally designed templates for every occasion. Send great looking emails to every device.
No complex integrations or API connections. Simply design an email, add an audience and send.
Use your most accurate data store to customise and personalize every message.
Vero Connect is built for the modern data stack. It has all the features you'd expect from a marketing automation platform, without the need to store customer data.
Drill down to the messages that have been sent to any device or user along with their interactions.
If you need to import your data without connecting to your data source directly, simply import it using a CSV file.
Full-featured reports at a glance of any campaign across any channel. Sends, deliveries, views, clicks, interactions.
Save templates and content sections for easy use. Save time and make less errors.
Override unsubscribes for important account servicing messages, such as password reset emails.
Deliver emails at a specified time in the user's timezone.
With a 99%+ support rating, we pride ourselves on great customer service.
Run quick tests to gauge how parts of your workflow are performing.
Engage customers with automated multi-step campaigns.
“I think you guys are geniuses basically. In my eyes, it's brilliant. Literally exactly what we'd been looking for.”
“Vero is a game changer for us. Email has traditionally only been able to operate as a communication channel but Vero Connect actually enables us to treat email as an extension to the UI and core product itself.”
“Heck! Vero's support is exceptional!”
“You guys/gals rock!”
