Recent posts
- Data Management
Email testing: What you need to know to get started
You spend days, weeks, or even months planning a campaign. You go back and forth with your team over multiple rounds of edits, and you think you’ve really nailed it this time. And then…crickets. Or even worse, complaints roll in. What went wrong? If you don’t test your emails, you’ll never know. Email errors or […]
- Messaging and Automation
How to use reward emails to boost your rewards program
Everyone wants to feel appreciated and recognized, and your customers are no different. Loyalty programs encourage engagement and reward your most loyal fans, all while driving sales and boosting retention. While there are many moving parts to developing a rewards program, having a robust customer loyalty email strategy can go a long way. What reward […]
- Messaging and Automation
Free trial emails 101: What you need to know
If you’re here right now, I’m willing to bet that your SaaS company offers a free trial. In fact, free trials are such a popular SaaS sales strategy, that you can assume nearly all software companies use some version of it, or a freemium product. While having a free trial is a given, new users […]