Rae Mack

The words “Black Friday” and “Christmas” to email marketers often runs a chill down the spine. We don’t want to talk about it yet, but we have to talk about it. The reality is, it’s the biggest email marketing sending season of the year and some preparations have to be made.

The rise of email bots may be impacting your emails. To tackle those pesky bot clicks and keep your metrics (and your sanity) 🤯 in check, we’ve laid out some helpful strategies…

For years since Gmail introduced the Promotions tab in inboxes, marketers have explored every angle possible to try and avoid landing there, often treating it like some kind of email purgatory 🔥, traveling to religious sites to repent, lighting candles, and praying 📿 to their deity to please remove them from his terrifying tab (okay maybe not this far, but I’ve seen a lot of panic over this topic).