Rae Mack

If you’ve spent a year mastering the fine art of couch surfing and suddenly decide to run a marathon, your body is going to protest in ways you didn’t think were possible. You’ll likely wake up feeling like you’ve been hit by a truck. Email domains work the same way.

The words “Black Friday” and “Christmas” to email marketers often runs a chill down the spine. We don’t want to talk about it yet, but we have to talk about it. The reality is, it’s the biggest email marketing sending season of the year and some preparations have to be made.

The rise of email bots may be impacting your emails. To tackle those pesky bot clicks and keep your metrics (and your sanity) 🤯 in check, we’ve laid out some helpful strategies…