Lee W. Frederiksen, Ph.D.
Lee W. Frederiksen, Ph.D., is managing partner at Hinge, a marketing firm that specializes in branding and marketing for professional services. Hinge is a leader in rebranding firms to help them grow faster and maximize value.
Recent posts
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The Nature of Nurture: Email Marketing Strategies That Nurture Leads
Every day, we receive more email than we’ll ever open. At some point, it seemed like a good idea to sign up for a particular mailing list or subscribe to a favorite group’s updates. But the flow of email rarely slows, so most of us are picky about what we actually open and read. If […]