Jimmy Daly
Jimmy is a writer, editor and curator. He's the founder of Superpath, the content marketing industry's best place to network, learn and grow your skills.
Recent posts
- Guides
- Messaging and Automation
Tips for Sending Dramatically Better Emails
Email marketing is all about giving customers delightful and valuable experiences that keep them engaged with your brand and product.
- Uncategorized
Why Most Newsletters Fail
2015 was the year of the newsletter. Tools like Curated, Goodbits and TinyLetter made it easier than ever to start a newsletter. Many people took advantage of these great tools and began building lists and curating content. The problem? These tools don’t suddenly make people care about what you have to say. Marketers, the chief […]
- Messaging and Automation
The MeUndies Lifecycle: Send Great Emails Before and After the Sale
Most email marketing happens before the sale, but that’s just the beginning of the customer lifecycle. The most successful businesses send their best emails after the signup, purchase or conversion. Creating lifecycle emails require that marketers look at the whole customer, not just the sale. I was reminded of this after making a recent purchase […]