Daniel Tay
Daniel manages content strategy for a number of companies, and is a (sometimes) writer-for-hire. He is madly passionate about entrepreneurship, marketing, and productivity. His byline can be found all over the web, but his home is at danieltay.me.
Recent posts
- Messaging and Automation
3 Important Types of Email Marketing
Email marketing has come a long way since Gary Thuerk, a marketing manager at Digital Equipment Corporation, fired off the first mass email in 1978, which led to his being dubbed the Father of Spam. Since then, creative marketers have come up with an assortment of email marketing campaigns in an effort to earn their […]
- Uncategorized
4 Reasons Why Your Readers Would Unsubscribe and How You Can Remedy That
Once upon a time, marketers could get away with broadcasting their products and services via advertisements, because viewers didn’t have the option to skip through or filter out the ads. Consumers just had to suffer in silence.