Alexis Rodrigo
Alexis Rodrigo is a copywriter who helps businesses and organizations create content that converts audiences into leads, prospects and customers.
Recent posts
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How to Use Cialdini’s Six Weapons of Persuasion in Email Marketing
What’s the secret to getting people to do your bidding? This is the question Robert B. Cialdini, an experimental social psychologist, asked. To find the answer, he embarked on more than 30 years of psychological experiments, which included disguising himself as a sales trainee to infiltrate the advertising, PR and fund-raising worlds with one goal: […]
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The Hooked Model: The 4 Phases of Emails That “Hook” Readers
Wouldn’t it be great if your subscribers were hooked on your emails? If they opened and read your emails without thinking about it? What would that do for your open and click-through rates? And what would that do to your bottom line? Yes, it would it be wonderful and according to Nir Eyal, author of […]
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AIDA: The 4-Step Copywriting Formula for More Persuasive Emails
How would you like to write persuasive emails that hit it out of the ballpark each and every time? You’ll increase your chances of success if you follow a century-old formula that marketers and salespeople have been using since the 1900s. I learned it in university 20+ years ago, and it’s still being taught and […]