The words “Black Friday” and “Christmas” to email marketers often runs a chill down the spine. We don’t want to talk about it yet, but we have to talk about it. The reality is, it’s the biggest email marketing sending season of the year and some preparations have to be made.

It’s that time again, we’re here to brighten your day and put a spring in your step with another roundup of all the exciting updates we’ve rolled out since our last update.

The rise of email bots may be impacting your emails. To tackle those pesky bot clicks and keep your metrics (and your sanity) 🤯 in check, we’ve laid out some helpful strategies…

We’re thrilled to announce the preview of our new Vero 2.0 interface, giving all customers a glimpse into the future of Vero.

For years since Gmail introduced the Promotions tab in inboxes, marketers have explored every angle possible to try and avoid landing there, often treating it like some kind of email purgatory 🔥, traveling to religious sites to repent, lighting candles, and praying 📿 to their deity to please remove them from his terrifying tab (okay maybe not this far, but I’ve seen a lot of panic over this topic).

Sending emails in batches isn’t just a smart strategy; it’s a game-changer for your email marketing. Here’s why batching your email sends can elevate your metrics and keep your sanity intact.

As the digital marketplace grows, e-commerce businesses face the challenge of cart abandonment, where shoppers add items to their carts but leave without completing the purchase.

The age-old saying ‘complacency is a trap’ is truer than ever. The world is changing, and in today’s digital landscape, businesses need to adapt or risk falling behind.

Google and Yahoo’s email clients are making some important changes, coming into effect in January 2024. These changes will affect how you send your email marketing, get prepared today.

Maybe it’s the warmer weather here in the southern hemisphere, or the joy of the upcoming holiday season, but this cycle has been incredibly productive for the Vero product team! We’ve been on a roll, fixing numerous bugs and introducing the long-awaited custom HTML block.

If there’s one thing that digital companies are moving further and further towards to engage customers, it’s personalization. After all, everywhere we look, from online shopping to social media platforms, we’re being targeted with information and products we’re promised are tailored to us personally.

In the dynamic realm of product marketing, staying ahead of the competition is not just an advantage—it’s imperative.

Affiliate marketing is on the rise. As more and more companies worldwide use affiliates to market their products, the strategy is gaining ground.

Growth marketing itself is not a new concept, and has been around for at least the last decade. As the name implies, it is marketing that leads to growth – broadly, business growth, but specifically, by increasing customer retention and loyalty.

Today, personalized product marketing is no longer a luxury; it’s a necessity – and customer segmentation is one of its essential facets. This practice allows you to fine-tune your marketing efforts and connect meaningfully with your customers.

Before automation came along, there was quite a bit of guesswork in marketing. Processes were long and tedious, often relying on manual tasks. This made it challenging to target the right audience, time messages effectively, and measure campaign success with confidence.

Companies don’t become masters of email marketing by chance. Developing an email marketing and notification strategy is a long journey, but it’s one that ultimately leads to higher engagement, profitability, and customer loyalty.

In the vast expanse of the digital universe, where each click opens the door to myriad choices, standing out is an art and a science. In this vibrant yet overwhelming marketplace, businesses face the Herculean task of making their mark.