Lower cost, composable pricing
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Lower your costs -
Aligned with B2C and B2B product-led growth -
Augment your stack
Starter
What's included
- No charge per user profile
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No limit on subscriber records
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10,000 emails/month
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20,000 push messages/month
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160,000 events tracked/month
Professional
PopularWhat's included
- No charge per user profile
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No limit on subscriber records
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Custom email volume
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Custom push message volume
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Custom event tracking volume
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Custom SMS message volume
How it works
😀 Store unlimited profiles without extra charges.
How we do it?
Most B2C and B2B product-led user profiles are only active for a short time or periodically. Our infrastructure is built around this fact.
🙁 Pay per profile stored, regardless of whether active or not.
😀 Pay for events tracked each month.
How we do it?
You elect how long to keep your event data, resulting in pricing that matches your actual needs.
🙁 Bundled with subscriber-based pricing.
😀 Best-in-class rates for each individual channel you use.
How we do it?
Use Vero for one channel or many and pay only for the channels you use. Get discounted rates when combining channels.
🙁 Bundled with subscriber-based pricing.
Feature breakdown
Messaging and automation
Emails per month
iOS/Android push messages per month
SMS messages per month
Automated workflows (journeys, automations)
Newsletters (one-to-many campaigns)
Transactional emails
Unsubscribe handling
A/B testing
Custom email domain
Dedicated IPs
BYO email providers (optional)
Audiences and segmentation
Segment on customer properties (attributes)
Segment on customer activity (events)
Segment on message activity (opens, clicks, etc.)
Visual segment designer
Realtime segmentation
Import ad-hoc segments via CSV
Import ad-hoc segments via SQL
Design, branding & customization
Drag and drop template builder
HTML email editor
Rich text editor
Email template library
Custome email templates
Dynamic personalization
Internationalisation (i18n) of campaign content
Customer data management and integrations
User profiles
Events tracked per month
Vero track API
HTML form builder
CDP integrations (Segment, Rudderstack, etc.)
Automation integrations (Zapier, Make, etc.)
Database integrations (Snowflake, Redshift, BigQuery, etc.)
Google Sheets integration
CSV imports
CSV exports
Webhooks out
Reporting
Sent, delivery, open, click tracking
Conversion tracking
Unsubscribe tracking
Report exports
Detailed, searchable logs
Security and Compliance
Team members
Granular role-based permissions
2-factor authentication (2FA)
Login with Google (SSO)
Isolated sub-accounts
Support
Articles and tutorials
24/5 email support
Priority response
Live chat support (via Slack)
Dedicated customer success manager
See which plan suits you
Starter
Professional
Why Vero's pricing is a gamechanger
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Lower your costs
Paying for exactly what you use means less wastage. See significant savings versus Vero's competitors.
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Aligned with B2C and B2B product-led growth
Paying 'per user profile' penalizes you by charging the same for all users, regardless of their value to your business.
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Augment your stack
Pay for just the elements of Vero that you use, enabling you to use Vero alongside other tools and build the best marketing stack for your business.
“Vero is a game changer for us. Email has traditionally only been able to operate as a communication channel but Vero Connect actually enables us to treat email as an extension to the UI and core product itself.”
Vincent Turner CEO
Frequently asked questions
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What happens if I go over the usage limits of the Starter plan?
We will notify you via email when you cross the thresholds of the Starter plan to discuss a custom, Professional plan with you.
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What support does Vero provide?
Our global support team is on hand to help 24 hours a day, five days a week. We have dedicated support team members in Australia, Europe, and the USA. Our email support has a customer satisfaction rating of over 98%.
We also provide priority and chat support for customers on our Professional plan. This is designed to ensure those customers with mission-critical messaging have access to support 24/7.
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Does Vero offer sub-accounts / sub-projects?
In Vero, sub-accounts are called Projects. Each project is a dedicated workspace with a standalone database, API keys, and campaigns. It's akin to having two or more Vero accounts that you can easily switch between.
We do not charge for access to multiple projects and you are billed for the total usage across all projects in your account, not on a project-by-project basis.
If you're an agency, you may also use projects to manage multiple clients.
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Can I pay annually?
Absolutely. We offer a 10% discount when you prepay annually.
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Does the data I send Vero belong to me?
The data you send to us always belongs to you. Vero collects and processes all data securely, in accordance with legislation, including the EU GDPR. You can export or request us to remove your data at any time.
Read our Terms of Service and Privacy Notice for more details.
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Will my bill fluctuate wildly each month?
Nope! Your pricing is based on forecast or actual averages and includes a “fair use” overage policy to keep your invoices smooth over time.
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Will I end up paying more?
Definitely not. Our specific goal is to be the best value provider in our industry. Our composable pricing is based on 10+ years of data working with B2C and B2B product-led companies. We've built our infrastructure and platform around the needs of these customers in order to offer the best rates possible as you grow.