Looking for Iterable alternatives? Compare the top 5 customer engagement platforms — with transparent pricing, active-profile billing, and warehouse-native data for mid-market and enterprise teams.

Looking for ActiveCampaign alternatives? Compare the top 5 platforms — with better behavioral messaging, warehouse-native data, and pricing that doesn’t penalize B2C and PLG teams.

Discover everything the Vero team shipped in Q1 2026 — including a rebuilt Segments builder, True/False nodes and SMS support in Journeys, conversion goal tracking, and a wave of platform improvements across Vero 2.0.

Looking for Customer.io alternatives? Compare the top 5 customer engagement platforms — with better pricing for B2C and PLG teams, warehouse-native data, and no CDP lock-in.

Looking for Braze alternatives? Compare the top 5 customer engagement platforms for mid-market and product-led teams, with transparent pricing, data warehouse integration, and no enterprise contracts.

I have this theory that there are two types of startups. Those who focus primarily on: Craftsmanship, or Market-seeking The difference is where the initial insight comes from. Those who focus primarily on craftsmanship generally have a very opinionated take on a solution or an approach and put it out there into the world, brazenly. […]

In today’s article I’m going to show you how I’d build an email like the one below: a recurring campaign that goes out to users of a fictional flight search provider who have recently searched for a flight. When talking to potential Vero customers, a very common use case that comes up is a recurring […]

Each week I write this email newsletter. I publish it on our company blog, I send it via email and I repurpose it into at least one LinkedIn post, sometimes two. Over the last year I’ve been improving the speed and, I hope, even the quality of these posts with the help of AI. Now, […]

I recently read somewhere: "Hiring sales people captures demand. It doesn’t generate it". This advice was in response to a classic mistake many start-ups make after they raise their first capital: hiring a lot of sales people and not doing the maths on whether they’re commensurately scaling demand. "Demand generation" tends to get used by […]

Last year The New York Times profiled a startup called Gamma (read their blog) that, at the time, had 50 million users supported by 27 people. As of November it had $100m in ARR and 52 employees. I’ve long been fascinated with companies that scale to exceptional usage with small teams. Companies like: WhatsApp, which […]

For most growth teams, the default instinct is to look for something totally new. A new channel. A new tactic. Even a new feature. That instinct is healthy. Step changes often do come from new ideas. Exploration matters. But over time, one of the biggest blockers to growth is not a lack of ideas: it […]

As marketing teams, we spend a lot of time striving for personalisation. On-site, in emails, across the products we’re building. The underlying assumption is: customers would rather see experiences that are tailored to them than ones that aren’t. If I play tennis, I’d rather be shown tennis products than baseball products. It’s a better experience […]

As we wind down on 2025, a year where there’s been undoubted gains in and hype around AI, I thought it’d be useful to summarise some of the ways I’ve been using AI in my day-to-day. This post is not designed to be conclusive: there’s many more ways you can use AI than those listed […]

What if I told you you could turn a blog post you wrote in Google Docs into a styled HTML email in 30 seconds? No drag and drop, no copy-paste. Just an email, ready to go. Recently, with the help of AI, I’ve built a little tool that enables me to do just that. Today […]

I’ve been writing on behalf of Vero for more than a decade now. I’ve also read hundreds of great articles, great marketing, great books over that time. A few common-sense patterns have stood out to me when it comes to good writing. Patterns that define effective writing. Writing that conveys its message clearly, powerfully and […]

Most of us spend a lot of time thinking about growth channels and competitors. But we don’t often think about complements. Many strategists have made a case for complements as services or products whose value increases when used together. Products and services that symbiotically provide value to the customer and, in turn, drive increased usage […]

If you build a feature but haven’t told your customers…did you really build a feature? If you land a new partnership but haven’t told your customers…did you really land a new partnership? If you start offering a new support channel, but don’t communicate with your customers…are you really offering a new support channel? Product marketing […]

The reality is that the day-to-day life of any modern marketer involves a lot of moving data around. Building audiences, de-duplicating, enriching, merging, subtracting, compiling reports and more. The marketing technology industry has long sold a dream of a “single source of truth” for your user data. This is a worthy dream, and not one […]

Nearly any task in marketing means using a CSV. Even with the best marketing stack in the world…it just seems to happen! If you’re a B2C or B2B PLG business, CSVs get big, fast. Working with large CSVs in Micsoroft Excel or Google Sheets has it’s limits. DuckDB is an awesome tool that any technical […]